EarthGood is a boutique cosmetics company specializing in ecofriendly, ethical body products. For this project, I created a new logo, new product label templates with 3D graphics, and 3D merchandise renderings.
I wanted the logo to be bold, easily recognizable, and also be easy to be styled in various ways. The owner frequently includes stickers with products, so I also designed an alternate logo that could be used with various phases for product lid stickers. The main goal was to capture all of the information that the owner wanted about their ethical resourcing and product information in a way that wasn't overwhelming to customers. In small labels, it can be difficult to remain informational without clutter, so I focused on honing in on necessary information and eye-catching infographics to help share the burden of text and give customers' eyes something to gravitate towards.
