Rusted Portal Games reached out to me to conceptualize, design, and art direct an animated promotional video campaign with infographic marketing assets for their new TTRPG expansion book, AtR: Survivor Starter to mark the launch of their Kickstarter Campaign following the successful launch of their book Apocalypse the Risen Campaign Setting. I developed the script over multiple iterations, working closely with their creative director, to showcase everything that their new book could offer players. I created additional video assets to help amplify the amazing book artwork, and created a cohesive video that brought everything together which included transitions, special effects, individual character animations, and sound effects and editing.
It was really fun developing a compelling narrative that would make their brand shine. I enjoyed designing and animating to bring not only the book concept but its characters to life and working to help the brand build a new customer base. Finding just the right creepy crawly sounds to accompany creatures was also a great experience.
Deliverables included:
1 minute 40 second deep-dive promo ad (with and without closed captions)
30-second teaser trailer
Marketing infographics to be incorporated throughout their online campaign
