Little Dot Studio is a Seattle-based start-up selling customized, designed and cut to order acrylic tags and signage. For this project, I designed several website homepage options and took point on their rebranding initiative. Work also included various print, email, and product collateral.
Here is one of the finalized designs for Little Dot Studio's website. For the homepage, I kept it bold and graphical, keeping an emphasis on the geometric shapes often seen in the acrylic tags sold. There's a short scroll down to an additional shop prompt, and the initial homepage view at the top is kept clean, mirroring the hexagonal form. I also incorporated custom social media icons that worked well with the color themes and feel throughout the site.
I originally created prototypes for this product in XD and Illustrator, eventually building and managing the site using Wix.com, where I also processed orders and interacted with customers.
I also included some custom infographic icons alluding to product and material options. One asset that I really enjoyed was designing the custom shopping cart icon that depicted the product in use. For me, it's really fun adding little hints like that in unique ways when wherever possible.
The client also requested additional iterations of the website with more a maximalist design approach.
